Twenty years building digital businesses globally. A decade at Google. A bootstrapped $80M+ media portfolio. Now in code daily, rebuilding my own operation with AI at the core.
I've been building digital businesses for twenty years, and AI is the biggest shift I've seen since Google changed online advertising. AI is squeezing our existing revenue and creating new streams at the same time.
My career started at Google in 2006. The company was 12,000 people and felt like a startup that had accidentally become enormous. Over a decade, I worked across Europe, North America, the Middle East, and Asia, eventually running a 25-person international team and a $1B+ advertising business. I left in 2017 to build something of my own. Together with my wife, we bootstrapped a portfolio of online publications to $80M+ in sales with 90% profit margins, 20+ people across the world, and without raising a dollar.
Today, I spend most of my time rebuilding our operations on AI infrastructure, designing production AI systems for new ventures, and understanding what drives real business results.
That space between what AI promises and what actually works in production is what I'm most interested in.
Global operations led across four continents at Google.
In sales at mOOnshot digital. Zero investors, zero pitch decks.
Net profit margins. High-margin operations rebuilt from zero around AI.
International talents managed across remote and in-office teams worldwide.
Business exit to a private investment group.
Global users reached across the mOOnshot digital portfolio.
Recommendations from people who worked with me directly, mostly during my decade managing international teams at Google.
Hye In Kim
APAC Growth Lead, Google Play Games
“He cares about people very much and he also knows how to push people beyond their comfort zone.”
Maiko Fujita
Consumer Marketing Manager
“Simon had led the team by showing clear vision and goals, always giving actionable feedback.”
Pratik V Udeshi
Head of Amazon Ads, Asia-Pacific
“Simon also has very good product knowledge and displays an amazing sense of ownership towards all his projects.”
$80M+ bootstrapped, rebuilding AI-first
Two-arm media operation: an owned publications portfolio plus an agency serving premium brands. Currently rewriting the production stack from zero around AI agents and orchestration.
100M+ readers, agent-driven editorial
Flagship luxury lifestyle publication. The 15-person manual editorial team is being replaced by a quality-gated AI agent pipeline: 4-week cycles down to 4 hours.
Directory + networking, scaling globally
Directory and networking platform connecting senior luxury professionals from world-class companies. Members-only network of executives across every luxury industry.
Sustainable luxury travel guide
Curated guide to ethical hotels, vegan restaurants, and sustainable destinations for conscious travelers. Editorial built on the same AI publishing rails as Luxe Digital.
Stealth, on Shopify
Direct-to-consumer home design brand. Curated objects for considered interiors, with the catalog and merchandising loop run end-to-end by AI.
Stealth, regional pilot
News aggregator with zero noise. Only verified and trustworthy sources.
Stealth, internal tooling
End-to-end content framework powering the mOOnshot publications: research, drafting, editorial review, SEO, and publishing as a single agent loop with human quality gates.
Stealth, testing on myself
A multi-tenant personal-brand publishing system. This site is the first tenant — the framework drafts, this repo publishes, and the same rails will serve other operators next.
Stealth, live on 2 domains, scaling to 10+
Templated directory platform for niche business categories. Shared Next.js + Supabase core, AI-generated entries, designed to scale across verticals from one codebase.
Most websites are written for humans. This one is built for AI agents too. There's an entire hidden layer of content and signals underneath what you see, built for AI readers with the same care and attention to detail as the human-facing one.
llms.txtagent-skillsBest way to reach me is email. I read everything but reply selectively. If you're an entrepreneur building your business around AI or an institution working through AI deployment, I'd like to hear from you.