Twenty years building digital businesses globally. A decade at Google. An $80M+ media portfolio bootstrapped without VC. Now in code daily, rebuilding my own operation with AI at the core and writing about what's actually happening from inside the transformation.
I've been building digital businesses for twenty years, and AI is the biggest shift I've seen since Google changed how advertising worked. It's squeezing our existing revenue and opening doors we couldn't see a few years ago.
My career started at Google in 2006, when the company was just 12,000 people strong. Over a decade there, I worked across Europe, North America, the Middle East, and Asia. In my last position, I was managing a $1B+ advertising business and a 25-person team across four continents. I left in 2017 to build something of my own. Together with my wife, we bootstrapped a portfolio of online publications to $80M+ without raising a dollar. 90%+ profit margins and a global organisation of 20+ people.
Today I spend most of my time exploring frontier AI capabilities and rebuilding our operations on AI infrastructure, shipping production AI systems for new ventures, and discovering what actually works in the gap between promise and real business outcomes. That gap is what I'm most interested in, and it's what I write about.
Operations scaled. Global SMB P&L led across four continents at Google.
Bootstrapped cumulative sales at mOOnshot digital. Zero external capital.
Net profit margins. High-margin operations architected for the AI era.
International talents managed across remote and in-office teams worldwide.
Business exit to a private investment group. Portfolio property sold at 3x valuation.
Global users reached across the mOOnshot digital portfolio. An audience built from Dublin, Singapore, New York, and Dubai.
How AI is reshaping content creation, monetisation, and the economics of online publishing. Written from inside the transformation, not from the sidelines.
Read moreBuilding without VC, achieving 90%+ margins, and the discipline of profitable-first growth. The frameworks behind scaling a portfolio to $80M without external capital.
Read moreWhere online publishing, audience attention, and content monetisation are heading. Why the advertiser-first model won't survive AI. Industry analysis grounded in 20 years of operating data.
Read moreThe daily practice of building AI-powered products. Build logs, architecture decisions, and what AI-assisted development actually feels like in production.
Read moreThe same publishing operation, rebuilt from zero around AI. Not a tool layered on top. A full rewrite of how the work gets done.
Best way to reach me is email. I read everything but reply selectively. If you're an operator rebuilding your business around AI, an institution thinking through operational AI deployment, or a founder bootstrapping with AI-first infrastructure, I'd like to hear from you.
