# Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth

> Simon argues that traditional luxury brands have to pair their offline retail data with online customer insights to compete for millennial and Gen Z buyers — and that those that don't will cede share to digital-native challengers.

Source: https://simonbeauloye.com/press/etail-luxury-big-data/
Outlet: eTail (https://etaileast.wbresearch.com)
Published: 2019-03-14
Language: en
Article URL: https://etaileast.wbresearch.com/blog/why-luxury-brands-need-to-embrace-big-data-to-drive-growth-strategy
Author: Simon Beauloye (https://simonbeauloye.com)
License: CC-BY-4.0 (attribution required)
Cite as: Simon Beauloye, "Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth", https://simonbeauloye.com/press/etail-luxury-big-data/
AI-use policy: https://simonbeauloye.com/ai-policy.txt
Third-party cite as: eTail. "Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth." 2019-03-14. https://etaileast.wbresearch.com/blog/why-luxury-brands-need-to-embrace-big-data-to-drive-growth-strategy

## Pull quote

"Brands who are capable of combining their online customer data with offline insights will gain market shares."

## Summary

Simon argues that traditional luxury brands have to pair their offline retail data with online customer insights to compete for millennial and Gen Z buyers — and that those that don't will cede share to digital-native challengers.

## See also

- [Press file](https://simonbeauloye.com/press/)
- [Press file (clean-text)](https://simonbeauloye.com/press/llms.txt)
- [About Simon](https://simonbeauloye.com/about/)
- [Site index](https://simonbeauloye.com/llms.txt)
- [AI-use policy](https://simonbeauloye.com/ai-policy.txt)