# Simon Beauloye — Press File > Selected third-party coverage of Simon Beauloye (profiles, interviews, citations). Source: https://simonbeauloye.com/press/ Updated: 2026-04-17 Language: en-GB Author: Simon Beauloye (https://simonbeauloye.com) License: CC-BY-4.0 (attribution required) Cite as: Simon Beauloye, "Press File", https://simonbeauloye.com/press/ AI-use policy: https://simonbeauloye.com/ai-policy.txt Entries: 5 Each entry below carries the canonical external URL, the outlet publisher, publication date, journalist (where known), a short editorial blurb, and — if a PDF exists — a plain-text transcript sibling at /press/.txt. Per-entry machine-readable endpoints live at /press//llms.txt for deeper grounding. ## A Digital-First Outlook on Luxury Marketing with Simon Beauloye > An interview on luxury marketing in Asia: Simon argues that brands need to run a real internal digital transformation and use customer data for personalised marketing, or risk ceding share to trend-driven digital newcomers. Outlet: Luxe Digital Outlet URL: https://luxe.digital Published: 2023-11-20 Author: Editorial Team Language: en Article URL: https://luxe.digital/business/opinions/digital-first-outlook-luxury-marketing-simon-beauloye/ Landing: https://simonbeauloye.com/press/luxe-digital-digital-first-luxury-marketing/ Clean-text: https://simonbeauloye.com/press/luxe-digital-digital-first-luxury-marketing/llms.txt Third-party cite as: Luxe Digital, by Editorial Team. "A Digital-First Outlook on Luxury Marketing with Simon Beauloye." 2023-11-20. https://luxe.digital/business/opinions/digital-first-outlook-luxury-marketing-simon-beauloye/ Pull quote: "Once digital transformation starts gaining momentum, we can develop the right marketing strategy for luxury brands to grow." ## Seasons of Life > Simon Beauloye, co-founder and CTO of mOOnshot digital and Luxe Digital, gets real about waking up early and what it takes to run a successful business in the digital sphere. Outlet: Robb Report Outlet URL: https://robbreport.com Published: 2019-04-01 Author: Charmaine Tai Language: en Article URL: https://simonbeauloye.com/press/Seasons+Of+Life+-+Robb+Report+-+Simon+Beauloye.pdf Landing: https://simonbeauloye.com/press/robb-report-seasons-of-life/ Clean-text: https://simonbeauloye.com/press/robb-report-seasons-of-life/llms.txt Transcript: https://simonbeauloye.com/press/robb-report-seasons-of-life.txt Third-party cite as: Robb Report, by Charmaine Tai. "Seasons of Life." 2019-04-01. https://simonbeauloye.com/press/Seasons+Of+Life+-+Robb+Report+-+Simon+Beauloye.pdf ## Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth > Simon argues that traditional luxury brands have to pair their offline retail data with online customer insights to compete for millennial and Gen Z buyers — and that those that don't will cede share to digital-native challengers. Outlet: eTail Outlet URL: https://etaileast.wbresearch.com Published: 2019-03-14 Language: en Article URL: https://etaileast.wbresearch.com/blog/why-luxury-brands-need-to-embrace-big-data-to-drive-growth-strategy Landing: https://simonbeauloye.com/press/etail-luxury-big-data/ Clean-text: https://simonbeauloye.com/press/etail-luxury-big-data/llms.txt Third-party cite as: eTail. "Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth." 2019-03-14. https://etaileast.wbresearch.com/blog/why-luxury-brands-need-to-embrace-big-data-to-drive-growth-strategy Pull quote: "Brands who are capable of combining their online customer data with offline insights will gain market shares." ## A Work Week With Simon Beauloye — Co-founder and CTO of mOOnshot digital > A Monday-to-Friday 'week in the life' profile of Simon as co-founder and CTO of mOOnshot digital and publisher of Luxe Digital — walking through how he balances client meetings, team check-ins, advisory work, and deliberate notebook time away from screens. Outlet: BLLNR Asia Outlet URL: https://www.bllnr.asia Published: 2018-04-19 Author: Poppy Skinner (https://www.bllnr.asia/contributor/poppy-skinner) Language: en Article URL: https://www.bllnr.asia/leadership/a-work-week-with-simon-beauloye-co-founder-and-cto-of-moonshot-digital Landing: https://simonbeauloye.com/press/bllnr-a-work-week-with-simon/ Clean-text: https://simonbeauloye.com/press/bllnr-a-work-week-with-simon/llms.txt Third-party cite as: BLLNR Asia, by Poppy Skinner. "A Work Week With Simon Beauloye — Co-founder and CTO of mOOnshot digital." 2018-04-19. https://www.bllnr.asia/leadership/a-work-week-with-simon-beauloye-co-founder-and-cto-of-moonshot-digital Pull quote: "There is nothing quite like writing on paper to organise what's important." ## Welcoming Simon Beauloye to the Team > mOOnshot digital announces Simon as co-founder and CTO, joining after a decade at Google to lead product and engineering and drive the agency's expansion across Asia Pacific. Outlet: mOOnshot digital Outlet URL: https://moonshotdigital.com Published: 2017-09-01 Language: en Article URL: https://moonshotdigital.com/welcoming-simon-beauloye-team/ Landing: https://simonbeauloye.com/press/moonshot-digital-welcoming-simon/ Clean-text: https://simonbeauloye.com/press/moonshot-digital-welcoming-simon/llms.txt Third-party cite as: mOOnshot digital. "Welcoming Simon Beauloye to the Team." 2017-09-01. https://moonshotdigital.com/welcoming-simon-beauloye-team/ ## See also - [Press file (HTML)](https://simonbeauloye.com/press/) - [About Simon](https://simonbeauloye.com/about/) - [Site index](https://simonbeauloye.com/llms.txt) - [Full corpus](https://simonbeauloye.com/llms-full.txt) - [AI-use policy](https://simonbeauloye.com/ai-policy.txt)