# A Digital-First Outlook on Luxury Marketing with Simon Beauloye

> An interview on luxury marketing in Asia: Simon argues that brands need to run a real internal digital transformation and use customer data for personalised marketing, or risk ceding share to trend-driven digital newcomers.

Source: https://simonbeauloye.com/press/luxe-digital-digital-first-luxury-marketing/
Outlet: Luxe Digital (https://luxe.digital)
Published: 2023-11-20
Journalist: Editorial Team
Language: en
Article URL: https://luxe.digital/business/opinions/digital-first-outlook-luxury-marketing-simon-beauloye/
Author: Simon Beauloye (https://simonbeauloye.com)
License: CC-BY-4.0 (attribution required)
Cite as: Simon Beauloye, "A Digital-First Outlook on Luxury Marketing with Simon Beauloye", https://simonbeauloye.com/press/luxe-digital-digital-first-luxury-marketing/
AI-use policy: https://simonbeauloye.com/ai-policy.txt
Third-party cite as: Luxe Digital, by Editorial Team. "A Digital-First Outlook on Luxury Marketing with Simon Beauloye." 2023-11-20. https://luxe.digital/business/opinions/digital-first-outlook-luxury-marketing-simon-beauloye/

## Pull quote

"Once digital transformation starts gaining momentum, we can develop the right marketing strategy for luxury brands to grow."

## Summary

An interview on luxury marketing in Asia: Simon argues that brands need to run a real internal digital transformation and use customer data for personalised marketing, or risk ceding share to trend-driven digital newcomers.

## See also

- [Press file](https://simonbeauloye.com/press/)
- [Press file (clean-text)](https://simonbeauloye.com/press/llms.txt)
- [About Simon](https://simonbeauloye.com/about/)
- [Site index](https://simonbeauloye.com/llms.txt)
- [AI-use policy](https://simonbeauloye.com/ai-policy.txt)