Simon Beauloye.

Twenty years, four continents, one constant.

Digital media executive who spent a decade managing Google's $1B+ operations business across four continents, then bootstrapped a portfolio of online publications to $80M+ in cumulative sales at 90%+ profit margins, without raising a dollar. Has since streamlined operations to a small team of operators managing an AI infrastructure that covers programming, market research, marketing, and finance.

What I bring to the desk.

Strategic leadership

P&L ownership, strategic planning, cross-team leadership, organisational design, change management, budget management, operational excellence, performance management (OKRs/KPIs), resource allocation, institutional advancement.

AI & digital transformation

AI infrastructure design & deployment, AI adoption strategy, process innovation, automation, content operations, digital transformation.

Marketing & revenue

Go-to-market strategy, brand strategy, programmatic advertising, revenue operations, business development, audience development, search engine optimisation (SEO), growth marketing.

Technology

WordPress, Next.js, Amazon Web Services (AWS), AI/ML pipeline orchestration, data-driven decision making.

Languages

English (fluent), French (native).

The operating record.

1. mOOnshot digital Ventures

   CEO & Founder

   Jan 2018 – Present Dubai, UAE
   • Built and scaled a portfolio of online publications from zero to $80M+ in cumulative sales, reaching 100M+ users globally. Bootstrapped with no external capital, maintaining 90%+ profit margins through disciplined financial management and full P&L ownership.
   • Streamlined content operations from a 15-person writing team to a small team of operators managing an AI infrastructure covering market research, writing, editorial review, SEO, GEO, and programming. Reduced content production costs by an estimated 90%+.
   • Negotiated and managed 150+ commercial partnerships with advertisers, affiliate networks, and publishers.
   • Led the exit of one portfolio property to a private investment group at a 4.5x valuation, managing due diligence, deal negotiation, and operational transition.
   • Recruited and onboarded 50+ professionals across Europe, North America, the Middle East, and Asia. Reviewed 800+ candidates for a single hiring sprint, turning the operation profitable within 6 weeks and growing revenue 20x in 12 months.
   • Built the technology infrastructure on WordPress, Next.js, and AWS, including automation systems that reduced operational costs.

2. mOOnshot digital Agency

   Managing Director & Founder

   Sep 2017 – Present Dubai, UAE
   • Launched a digital consulting practice serving brands including LVMH, Richemont, Kering, Stellantis, L'Oréal, Ralph Lauren, and EMAAR.
   • Built and managed a team of marketing professionals, overseeing client engagements from strategy through delivery.

3. Google

   Head of SMB Marketing, Advertising Solutions

   Sep 2015 – Mar 2017 Singapore
   • Led a 25-person global team across North America, Europe, MENA, and APAC to grow Google's $1B+ SMB operations business by 45% year over year. Responsible for acquisition, growth, and retention of content creators and app developers at scale.
   • Managed the international budget for marketing and operations, setting priorities across regions with different market dynamics.
   • Conducted 200+ interviews and served on hiring panels, shaping team composition and talent strategy across four continents.

4. Google

   Sales & Marketing Manager

   Sep 2013 – Sep 2015 Singapore
   • Managed a business unit with a 20-person team spanning North America, Europe, and Asia, helping mobile developers and online publishers scale through Google's advertising platforms. Consistently exceeded targets with 50%+ YoY growth.

5. Google

   Acquisition & Support Regional Manager

   Apr 2012 – Sep 2013 Singapore
   • Managed 70% of Google AdSense revenues in APAC with teams in Beijing, Tokyo, New Delhi, Singapore, Seoul, and Sydney, delivering 25% year-over-year growth.
   • Moved support operations online, reallocating 20% of headcount from support to revenue-generating work.

6. Google

   Earlier roles. Account Associate to Regional Lead

   Nov 2006 – Apr 2012 Dublin, Ireland
   • Progressed through five roles in six years, from AdSense Account Associate to APAC Regional Lead and Online Sales & Operations Team Leader, building and managing international teams of 20+ while setting strategy and KPIs for Google's publisher business.

Where I learned to think.

1. Duke University, The Fuqua School of Business

   Executive MBA · Finance, Marketing, Strategic & Operational Leadership

   2014 – 2015

2. Dublin City University

   MA International Relations

   2004 – 2005

3. Université libre de Bruxelles

   MA Communication, Marketing & Public Relations · Great Distinction

   1999 – 2004

Awards & recognition.

• External Catalyst of Change, Asia's Top 50 Brand Leaders 2017
• Google Platinum Award for Strategic Impact Google's highest individual recognition
• Google BeGoogle Award. Better than the Best
• Google 5× Gold Award for Sales Performance Excellence
• Google 47× Peer Awards