Writing from inside the transformation.
Essays on the shift from manual workflows to AI orchestration. Grounded in hands-on implementation and real results.
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- Future of Media
How I track when AI tools cite my work
Instead of wondering how often AI models cite my work, I built a custom little weekly automation that gives me a real number on every page of this site.
Read more → - Building with AI
Live from my iPhone to my site in under 90 seconds
I'm updating this site with just a few taps on my phone: a small Shortcut, the iPhone share button, and a workflow doing the heavy lifting on the server. See exactly how it works.
Read more → - Building with AI
When it goes wrong: Learnings from AI failures
AI is great at sounding confident, even when it's completely wrong.
Read more → - AI × Publishing
The bottleneck shift: why AI in publishing is now a human-time problem
We have hundreds of articles ready to publish across our portfolio. The slow part of our operation isn't the AI any more. It's the human time around it, and that's where most publishers are under-investing.
Read more → - Bootstrapping
Zero-Base Operations: Bootstrapping with AI
Lessons from before and after the age of AI.
Read more → - Future of Media
Most media publishers are solving the wrong AI problem
The quick win is content production, but the real opportunity is one level up.
Read more → - Newsletter
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Roughly twice a month, no filler. Essays, build logs, and the occasional spreadsheet.
- AI × Publishing
Learnings from rebuilding around AI
When AI is both a threat and a solution.
Read more → - Bootstrapping
Goodbye Google, Hello World!
After ten years at Google, I've decided to leave to start my own business'.
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