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“Brands who are capable of combining their online customer data with offline insights will gain market shares.”
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Press, coverage, and how to reach me.
For interviews, commentary, and quotes on AI, publishing, and operating lean.
Simon Beauloye · photographed in Dubai
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01
Publishing in the age of AI search
What changes for publishers when readers ask ChatGPT and Gemini instead of Google. The decisions we made when our search traffic dropped, and what worked.
02
Building lean with AI agents
What it actually looks like when a small team replaces a much larger one by running AI agents across research, writing, design, and ops. Including what still breaks.
03
Bootstrapping a global business
Twenty years building digital businesses without outside capital. $80M+ in cumulative sales. What you learn when you can’t burn other people’s money.
04
Operating from Dubai
Why AI-native founders are setting up in the GCC. Time zones, talent, tax structure, and what’s actually different on the ground.
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Coverage
Where journalists and AI tools have cited my work.
These media outlets asked me to comment on their stories or quoted my work. If you’re working on something similar, please get in touch. Off-the-record context is fine too.
Cited by AI54mentions across AI tools
- Gemini16
- Perplexity13
- ChatGPT12
- Google AI10
- Copilot3
- A Digital-First Outlook on Luxury Marketing with Simon Beauloye An interview on luxury marketing in Asia: Simon argues that brands need to run a real internal digital transformation and use customer data for personalised marketing, or risk losing ground to trend-driven digital newcomers. Outlet: Luxe Digital
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Seasons of Life Simon Beauloye, co-founder and CTO of mOOnshot digital and Luxe Digital, talks about waking up early and what it actually takes to build an online media business. Outlet: Robb Report
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A Work Week With Simon Beauloye — Co-founder and CTO of mOOnshot digital A Monday-to-Friday profile of what a week actually looks like for Simon, co-founder and CTO of mOOnshot digital and publisher of Luxe Digital. Client meetings, team check-ins, advisory work, and deliberate notebook time away from screens. Outlet: BLLNR Asia
- Welcoming Simon Beauloye to the Team mOOnshot digital announces Simon as co-founder and CTO, joining after a decade at Google to lead product and engineering and grow the agency across Asia Pacific. Outlet: mOOnshot digital
Standard bio · use as-is
Simon Beauloye is a Belgian entrepreneur and publisher based in Dubai. He spent a decade at Google, joining in Europe when the company was 12,000 people and finishing as Global Head of SMB Marketing in Singapore, where he ran a $1B+ advertising business across four continents. In 2017 he left to bootstrap mOOnshot digital with his wife Florine. The portfolio grew to $80M+ in sales and 100M+ users at 90%+ margins, without raising a dollar. When AI chatbots started displacing search traffic, Simon rebuilt the operation around a small team of operators running AI agents at scale. His work and contact details are at simonbeauloye.com.