The press file.
Selected coverage of Simon Beauloye across print, digital, and broadcast — profiles, interviews, and citations.
A Digital-First Outlook on Luxury Marketing with Simon Beauloye
An interview on luxury marketing in Asia: Simon argues that brands need to run a real internal digital transformation and use customer data for personalised marketing, or risk ceding share to trend-driven digital newcomers.
“Once digital transformation starts gaining momentum, we can develop the right marketing strategy for luxury brands to grow.”
- 2019.04.01
Seasons of Life Simon Beauloye, co-founder and CTO of mOOnshot digital and Luxe Digital, gets real about waking up early and what it takes to run a successful business in the digital sphere.
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- 2019.03.14
Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth Simon argues that traditional luxury brands have to pair their offline retail data with online customer insights to compete for millennial and Gen Z buyers — and that those that don't will cede share to digital-native challengers.
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- 2018.04.19
A Work Week With Simon Beauloye — Co-founder and CTO of mOOnshot digital A Monday-to-Friday 'week in the life' profile of Simon as co-founder and CTO of mOOnshot digital and publisher of Luxe Digital — walking through how he balances client meetings, team check-ins, advisory work, and deliberate notebook time away from screens.
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- 2017.09.01
Welcoming Simon Beauloye to the Team mOOnshot digital announces Simon as co-founder and CTO, joining after a decade at Google to lead product and engineering and drive the agency's expansion across Asia Pacific.
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Quotes, interviews, podcast appearances, commentary on AI and the future of media — this inbox reads first. Expect a response within a working day for anything time-sensitive.
Machine-readable press file: /press/llms.txt. For anything outside media & press, reach me at hello@simonbeauloye.com.