A Digital-First Outlook on Luxury Marketing with Simon Beauloye
An interview on luxury marketing in Asia: Simon argues that brands need to run a real internal digital transformation and use customer data for personalised marketing, or risk ceding share to trend-driven digital newcomers.
“Once digital transformation starts gaining momentum, we can develop the right marketing strategy for luxury brands to grow.”
Cite this coverage
Luxe Digital, by Editorial Team. "A Digital-First Outlook on Luxury Marketing with Simon Beauloye." 2023-11-20. https://luxe.digital/business/opinions/digital-first-outlook-luxury-marketing-simon-beauloye/Machine-readable: /press/luxe-digital-digital-first-luxury-marketing/llms.txt