Context engineering

The discipline of designing the inputs (prompts, retrieved documents, tool schemas, memory state) that a language model sees at inference time. Replaces the narrower "prompt engineering" framing. In AI-native publishing, context engineering is the day-job skill: what the model produces is mostly a function of what you give it to work with.

Related terms

• AI-native publishing — A publishing operating model where AI agents handle research, drafting, editorial review, SEO/GEO, and programming as default, with human operators overseeing strategy and judgement calls.

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