A publishing operating model where AI agents handle research, drafting, editorial review, SEO/GEO, and programming as default, with human operators overseeing strategy and judgement calls. Different from "AI-assisted publishing," where AI is a tool humans pick up; in AI-native publishing, the pipeline is built around agents from the start.
Related terms
Context engineering — The discipline of designing the inputs (prompts, retrieved documents, tool schemas, memory state) that a language model sees at inference time.
Generative Engine Optimisation (GEO) — The practice of structuring a website so AI answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) can ingest, ground, and cite its content reliably.