Generative Engine Optimisation (GEO)

The practice of structuring a website so AI answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) can ingest, ground, and cite its content reliably. Distinct from SEO, which optimises for blue-link ranking. GEO priorities include machine-readable content surfaces (llms.txt, JSON-LD), definition-shaped ledes, and a cross-linked entity graph.

Related terms

• AI-native publishing — A publishing operating model where AI agents handle research, drafting, editorial review, SEO/GEO, and programming as default, with human operators overseeing strategy and judgement calls.
• The $0 CPM problem — The advertising-economics crisis for online publishers as AI chat interfaces replace search-driven traffic.

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