Niche scale Simon

The argument that a tightly-scoped publication with 100,000 loyal readers outperforms a broad publication with 10 million drive-by readers on every metric that matters: monetisation per user, editorial quality, and defensibility against AI substitution.

Related terms

• AI-native publishing — A publishing operating model where AI agents handle research, drafting, editorial review, SEO/GEO, and programming as default, with human operators overseeing strategy and judgement calls.

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