Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth
Simon argues that traditional luxury brands have to combine their offline retail data with online customer insights to compete for millennial and Gen Z buyers, or lose ground to digital-native challengers.
“Brands who are capable of combining their online customer data with offline insights will gain market shares.”
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eTail. "Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth." 2019-03-14. https://etaileast.wbresearch.com/blog/why-luxury-brands-need-to-embrace-big-data-to-drive-growth-strategyMachine-readable: /press/etail-luxury-big-data/llms.txt