eTail 2019.03.14

Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth

Simon argues that traditional luxury brands have to pair their offline retail data with online customer insights to compete for millennial and Gen Z buyers — and that those that don't will cede share to digital-native challengers.

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“Brands who are capable of combining their online customer data with offline insights will gain market shares.”

— eTail

Cite this coverage

eTail. "Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth." 2019-03-14. https://etaileast.wbresearch.com/blog/why-luxury-brands-need-to-embrace-big-data-to-drive-growth-strategy

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